UTMB World Series partners with DAZN to supercharge growth through worldwide coverage
UTMB® World Series and DAZN, the world's leading live sports streaming service, have signed a groundbreaking two-year global broadcast partnership to showcase UTMB World Series in 2024 and 2025.
With 43 events taking place across Asia, Oceania, Europe, Africa, and the Americas as part of the world's ultimate trail running circuit, this partnership will offer both new and longtime fans the opportunity to experience all the action from the UTMB right from their living room. DAZN's immersive streaming technology will bring lovers of the outdoors closer to all of the action from the UTMB World Series than ever before.
With this new partnership, DAZN will distribute live global coverage from eight flagship UTMB World Series Events, including the Finals at the pinnacle Dacia UTMB® Mont-Blanc and the three UTMB World Series Majors: The Canyons Endurance Runs™ by UTMB®, Val d'Aran by UTMB® and Doi Inthanon Thailand by UTMB®. DAZN will also showcase live coverage from the following unique destinations: Tenerife Bluetrail by UTMB®, Eiger Ultra Trail by UTMB®, Wildstrubel by UTMB® and Nice Côte d'Azur by UTMB®.
What's more, fans will be able to access all the best of the UTMB World Series for free as the content will live within DAZN's ever-expanding global free tier. Viewers will also enjoy exclusive access to the official 2024 Dacia UTMB Mont-Blanc documentary - a 52-minute programme offering an immersive journey behind the scenes, following their sporting heroes in the lead up to and throughout the UTMB World Series Finals.
UTMB Group CEO Frédéric Lénart said: “This new collaboration with DAZN marks a spectacular step forward for UTMB World Series and its worldwide visibility. We were born on the wish to make trail running accessible to a large community of sport and outdoor lovers and thanks to DAZN, we're looking forward to reaching new audiences and offering them to discover the strengths of trail running discipline.”
Global CEO of Freemium at DAZN, Elena Novokreshchenova said: “This new global partnership with UTMB World Series represents a significant and exciting addition to our free content proposition. We are pleased to be playing a part in bringing UTMB to a worldwide audience who will be able to access the best action at no cost.”
Distributing live content worldwide, excluding the United States of America, Canada and France, DAZN is set to provide both old and new fans unparalleled access to the sport of trail running. Another groundbreaking year awaits the UTMB Live production in 2024 as UTMB World Series have also secured broadcast deals with Outside Interactive, Inc. in USA and Canada, L'Équipe in France and iQIYI in China.
